Unlocking Post-Launch Property Opportunities: Where Smart Investors Are Looking Now

Missed a New Launch? The Best Deals Might Come After the Hype

Many homebuyers and investors rush to secure units during a new launch, believing that early entry guarantees the best price. But what if I told you that some of the best deals actually come after the launch hype dies down?

In this article, we’ll explore why unsold new launch units can offer a strategic advantage and how overlooked opportunities in the Core Central Region (CCR) could be the smartest investment move in 2025.

The Post-Launch Opportunity: Lower PSF, Higher Potential

During a property launch, excitement is high, and buyers rush in, often pushing prices up due to demand. However, not all units sell out immediately. Some projects still have unsold inventory months or even years later—sometimes at a lower per square foot (PSF) price than the launch average.

Examples of Post-Launch Opportunities

• Lentor Hills Residences: Launched in July 2023, this project sold 50% of its 598 units at an average of $2,080 PSF. As of mid-2024, unsold units remain, presenting opportunities for buyers to enter at a more attractive price.

• The Botany at Dairy Farm: Initially launched at around $2,000 PSF, certain units were later available at competitive pricing, below the resale market in the same district.

The Price Gap Strategy: Smart Entry, Smarter Exit

Buying a unit post-launch at a discounted PSF can maximize your exit strategy. Here’s how:

1. Lower PSF Entry: Buying below the current average gives you a built-in buffer for appreciation.

2. Reduced Competition: Less buyer frenzy means more negotiating power.

3. Future Resale Potential: If the project’s surroundings develop further (e.g., MRT stations, malls, schools), your investment gains additional upside.

Why Enter a Market No One Dares To? The Case for CCR Investments

While many investors are focusing on mass-market projects in the Outside Central Region (OCR), there’s an emerging case for turning to the Core Central Region (CCR). Historically seen as “too expensive,” CCR is now offering a rare affordability window that savvy investors are starting to notice.

The Price Gap is Shrinking

• The CCR-to-RCR price gap is now just 11%, the smallest in recent years.

• The CCR-to-OCR price gap is currently 25%, meaning prime properties in CCR are more accessible than ever.

• During past downturns, CCR saw slower initial sales, but those who entered early reaped the biggest long-term appreciation.

Historical Proof: Market Timing Matters

Remember what happened during COVID-19? Many were fearful of buying, yet those who entered the market in 2020–2021 saw the biggest gains post-pandemic. Similarly, when property cooling measures tightened financing in 2013–2014, buyers who secured CCR units saw strong capital appreciation years later.

Projects in CCR Worth Considering

• Klimt Cairnhill: A luxury freehold project offering good entry points compared to nearby developments.

• The Atelier: A boutique high-end development in Newton that has seen competitive pricing adjustments.

• Leedon Green: Located near Holland Village, offering attractive PSF compared to neighboring resale condos.

Final Thoughts: Are You Ready to Invest Smarter?

The best real estate investments aren’t always made during the hype. Whether you’re eyeing unsold new launch units for strategic entry or considering a rarely affordable CCR opportunity, the key is knowing where to look before the masses catch on.

💡 Want personalized insights on undervalued opportunities?

📩 Reach out to me and let’s uncover the best entry points before the crowd moves in!